●Led brand visual design for key products like Jianying, CapCut, Xingtu, and Ji Meng AI, and established brand identities for new products from the ground up. ●Handled visual strategies for global events, including main visuals, promotional items, event setups, and merchandise design.●Collaborated with cross-departmental teams to align design concepts with market strategies and user experience. ●Boosted brand recognition and impact in target markets with creative visual solutions.